👑 Royal Jam or Real Brand Value?

👑 How a Simple Jam Became an Icon: A Real Case of Brand Value Strategy

A few weeks ago, headlines across the UK media shared a curious story:“Meghan Markle’s homemade jam sells out in minutes.”

Strawberry jam—simple, familiar, and made with ingredients you probably have in your own kitchen. But what made it fly off the shelves wasn’t the fruit. It was the name on the jar. Brand value strategy

This wasn’t about flavour.It was about perception, narrative, and brand value.

🧠 Why Did It Sell So Fast?

Because Meghan Markle doesn’t just sell jam—she sells meaning.

In the minds of consumers, this jam was more than breakfast. It was:

• Elegant

• Exclusive

• Cultural

• Collectible

• A piece of the royal narrative

What you saw on the shelf wasn’t a spread.It was a symbol. A lifestyle statement. A connection to status.

🎯 What If You Had Made That Jam?

Let’s be honest.

If you or I had made the same jam, even with better ingredients, it would likely sit quietly at a weekend market or be gifted to neighbours in a basket.

Because value is not just in the product.It’s in the story that surrounds it.

And that’s where brand building comes in.

🌀 What Is Brand Value?

Brand value is what makes someone choose your product over a competitor—even if yours is more expensive.

It’s a combination of:

• Positioning

• Consistency

• Visual identity

• Messaging

• Emotional connection

It’s the invisible thread that turns a jam into a symbol.

🧩 At Adanova, We Build That Thread

At Adanova, we work with entrepreneurs and professionals who are excellent at what they do—but struggle to make it visible to the world.

We’ve met:

• Home-based producers crafting natural products

• Local restaurants delivering unforgettable service

• Individuals seeking safe, smart solutions abroad

And what they all need isn’t just a logo or packaging.They need a story. A brand. A trusted perception.

Because in today’s world, it’s not the best product that wins—it’s the best positioned.

And we’re here to position you.

🍓 Final Thought: You Don’t Need a Royal Title to Build a Premium Brand

Yes, a famous name can open doors.But a sustainable brand—one that grows, scales, and builds loyal trust—is built through strategy, clarity, and intention.

At Adanova, we help you transform what you do into a brand people believe in.

Your product already has value. Let’s make the world see it.