Our Mission

Our Vision

We help individuals and businesses navigate growth, change, and decision-making by offering strategic, transparent, and deeply personalised consultancy.

Through business development support, personal coaching, and dental health advisory, we stand alongside our clients with clarity and commitment.

We aim not only to help our clients reach their goals, but also to ensure they feel confident, supported, and well-informed throughout their journey.

Our vision is to become a trusted, internationally recognized brand that represents holistic, ethical, and forward-thinking consultancy.

We believe that growth and transformation are not just destinations —

they are journeys that deserve clarity, guidance, and care.

At Adanova, we strive to inspire confidence, foster empowerment, and offer meaningful solutions that reflect both global standards and individual needs.

ABOUT US

Everyone is on a journey.

Adanova was created to walk that path with you — to listen, to support, and to guide you forward.

Whether you want to grow your business, redefine your direction, or make confident healthcare decisions, we’re here to help.

Based in the UK, we address local needs with a global outlook, creating personalized solutions for every individual we work with.

Trustworthiness

We stand by our word and build relationships based on trust and consistency.

Transparency

We communicate openly, manage expectations clearly, and avoid unwelcome surprises.

Personalisation

Every individual and business is unique — and so are our solutions.

Solution-Focus

We focus on progress, not problems. Every step is designed to create value and clarity.

Sustainability

We’re committed to long-term impact — not just short-term wins.

Empathy

We see our clients as people, not just customers — and respond with understanding and care.

Our Values

At the heart of Adanova lies a consultancy approach that balances professional strength with a human touch.

We are guided by these core values in everything we do:

Meet WITH OUR FOUNDER

Adanova was founded in 2021 by Göknil Cengiz Güzey, with a clear vision to provide strategic and human-centred consultancy to individuals and businesses throughout their journeys of growth and transformation.

Originally established as “Ada Consultancy,” the company rebranded and expanded its scope in 2025, becoming known as Adanova.

With a strong professional background in corporate communication, personal development, and brand positioning, Goknil Cengiz Guzey supports her clients in unlocking their potential, increasing their visibility, and progressing with confidence.

Adanova’s core values — transparency, trust, and personalised consultancy — are deeply rooted in Göknil’s years of experience and her thoughtful, client-focused approach.

The company’s consultancy capacity has been further strengthened through the strategic contributions of Can Guzey, an experienced healthcare executive and international business advisor. His expertise adds operational depth and industry credibility, particularly in Adanova’s dental health advisory services.

Today, Adanova stands as a consultancy brand born from the vision of a woman entrepreneur — embracing a multidisciplinary approach and offering every client personalised, results-driven solutions.

A Message from the Founder

“When I founded Adanova, my goal was not simply to provide consultancy — but to redefine it as a journey walked together.

I believe every client has a story, a purpose, and a potential to evolve.

My vision was for Adanova to become a trusted, clear, and empowering partner in that process.

Today, the relationships we’ve built on trust and shared growth are what I value most.

Thank you to everyone who has been part of this journey.”

Goknil Cengiz Guzey
Founder

Long-Term Perspective

We focus not just on today, but on what our clients may need tomorrow and beyond.

Ethical Responsibility

We prioritise honesty, transparency, and the well-being of our clients above all commercial gain.

Client Participation

We don’t design solutions alone, we co-create them with our clients.

Emotional Intelligence & Empathy

We see the people, not just the problems. Every client is unique and valued.

Knowledge + Compassion Balance

We blend expertise with care to deliver truly meaningful consultancy experiences.

Adaptability

We respond quickly to change and remain flexible to meet each client’s evolving needs.

What Sets Our Consultancy Apart

What makes Adanova distinctive is not just what we offer, but how we offer it.

Our relationships with clients are built on empathy, strategy, and trust.

Here are the six core principles that guide our work: